Should My Aspiring Influencer Pal Cease Exploiting People for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She makes vlogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes I'm captured while dining, or just accompanying her. Later, I appear on her feed later, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her create material.

I’m grateful that she has supported me with my career in design, but I resist our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and record me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or posted for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Content creation is my version of living actively: noticing the nuances, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: an opening. I know not all people likes being on camera, but sometimes unplanned moments is what makes material authentic. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but companions support one another in minor capacities. My assumption was recording a short video now and then would be enjoyable for Beth. Innovation thrives in partnership, and having my friend around makes projects lively and pleasurable. I never force her to participate in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I document our time together.

I value our friendship deeply and don’t want making videos to come between us. I’m willing to find middle ground: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to respect Beth’s privacy.
Ankit, 26

She may enjoy producing videos and displaying her life publicly, but it’s not for everybody. It was kind she has assisted Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Create some real memories, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each setting clear limits around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their bond?

Fernando Hunter
Fernando Hunter

Elena is an urban design enthusiast and freelance writer exploring city cultures and creative spaces.